Written by: Merchant Connect UK
In today’s fast-moving digital economy, customers expect choice, speed, and convenience—especially when it comes to how they pay. For online businesses, particularly in high-risk industries, limiting payment options could mean turning away a significant portion of potential customers.
As we move into 2025, expanding your payment methods isn’t just a nice-to-have—it’s a proven growth strategy. Here’s how offering more payment options can help boost conversions, increase revenue, and future-proof your business.
Today’s shoppers want to pay their way—whether that’s with a credit card, a mobile wallet like Apple Pay or Google Pay, PayPal, bank transfers, Buy Now Pay Later (BNPL) services, or even cryptocurrency. If your checkout process doesn’t offer their preferred method, they’re likely to abandon the sale and go elsewhere.
Key Stat: According to Baymard Institute, the average cart abandonment rate is nearly 70%, and lack of preferred payment options is a leading cause.
Offering multiple, familiar payment options builds trust. When customers see trusted logos like Visa, Mastercard, Klarna, or PayPal at checkout, they’re more likely to follow through with a purchase. It sends a signal that your business is legitimate and secure.
In high-risk sectors—such as e-commerce, adult, crypto, or gaming—this reassurance is even more vital to close the sale.
If you’re targeting international customers, localized payment options are essential. Not everyone pays with a credit card. In parts of Europe, bank transfers and e-wallets dominate. In Latin America, cash-based methods like Boleto are still popular. In Asia, Alipay and WeChat Pay reign supreme.
By integrating local payment methods, you remove friction and unlock new revenue opportunities in global markets.
When customers can pay the way they prefer, they tend to spend more. BNPL and alternative credit options like Klarna or Clearpay are proven to increase AOV by allowing buyers to spread the cost over time without abandoning their cart.
Offering flexible payments means fewer lost sales and bigger baskets.
A limited checkout can break an otherwise smooth customer journey. When payment options are restricted or not user-friendly, customers bail out at the last second. Giving people more choices—especially fast, mobile-friendly ones—keeps your checkout flowing and reduces drop-off
Payment technology is evolving fast. In 2025, businesses that accept crypto payments, instant bank transfers (via Open Banking), or mobile-first wallets will be better positioned than those relying solely on cards.
Adding crypto and Open Banking also helps you lower processing fees, reduce chargebacks, and speed up settlement times—great for both you and your customers.
At Merchant Connect, we help high-risk and high-growth businesses access a wide range of secure, scalable, and global payment options—whether you need card processing, alternative payment methods, Open Banking, or crypto gateways.
We work with merchants in industries such as e-commerce, gaming, adult, forex, and digital services to expand payment capabilities and drive sales growth.
Get in touch today and discover how our tailored solutions can help you double your sales in 2025.